Hi,

I'm Eldan

I build with AI.
I sell with stories.

Both a builder and a business student. I solve real problems,
then sell through stories that people actually want to listen to.

About Me

Builder. Marketer. Trader.

First, AI helped write and design this website — using Lovable, Claude, and Three.js to name a few.

But I am the mastermind behind them.

I bring the strategy: the copy that hooks, the funnel that converts, the ad that gets seen in the first place.

What I Build

AI brings the leverage. I use it to fast-track development — without paying for a massive team.

It also quietly polishes my English, since Chinese comes first, English second, with a bit of Malay thrown in for chaos.

Why I Build

To serve as practice. I learn best when I go hands-on.

I want to solve problems and create tools with features I wish existed in others. I then sell them through stories so others can get value and actually enjoy using them.

What's Next

Building AI agents to automate complex tasks.

When I'm not writing copy, I'm trading the futures market and building automated systems for a second income.

Featured Work

Projects

A collection of things I've built and worked on. Each one reflects my focus on utility and simplicity.

SMUA × The Woke Salaryman Comic Campaign

Led the partnership to promote adult learning through a comic strip as a fresh alternative to standard social media graphics.

Open

Purpose

Expanded brand reach beyond traditional ads
Handled outreach, scoping, and team feedback refinement to address real career fears
Generated high emotional engagement — readers said the comic made them tear up, laugh at the plot twist, and feel inspired to return to school

PartnershipsStorytellingCopy Direction

Live Demo

Carousell Superstore Revamp

Partnered with Carousell to transform a physical superstore at Ngee Ann Polytechnic into an active campus hub where students could easily trade used items and practice sustainability.

Open

Purpose

Reimagined the retail layout into an energetic student space to make buying and selling pre-loved items effortless on campus
Integrated our own startup soap-bar business inside the store, selling eco-friendly products alongside the secondhand trading setup to promote sustainability firsthand

RetailSustainabilityCampus Activation

Live Demo

SMUA 2023 Year in Review Video

Produced my first-ever recap video for the organization, showcasing SMUA's 2023 milestones, events, and community impact.

Open

Purpose

Directed and edited a highlight reel capturing the year's key events, partnerships, and community moments
Delivered a shareable piece that celebrated members and strengthened SMUA's brand presence

Video ProductionContent CreationStorytelling

Live Demo

Custom Trade Journal Tool

Built a web-based trading companion that combines a real-time risk management calculator with a session calendar so traders can plan, execute, and review their performance in one place.

Purpose

Trading calendar lets users log each session, tag setups, and store notes so the journal becomes a single source of truth for their daily market activity
Automatically aggregates session data into clean, visual statistics so traders can quickly spot strengths, weaknesses, and long-term performance trends

ReactRisk ManagementTrading

Live Demo

PROFICIENCY